Jennifer Goforth – Executive Director Global Aftersales Engineering and Service Operations, General Motors

Jennifer Goforth is an Executive Director at General Motors (GM), leading the Global Aftersales Engineering & Service Operations. Appointed in 2022, she leads the Service Engineering teams in North America, Korea, China, Australia, Brazil and GM International with global responsibility for all of GM’s Service Deliverables including Service Parts Release, Diagnostics, Reprogramming, Customer Literature and Cataloging, Service Instructions, Aftersales Substance of Concern and Supplier Quality Engineering. In addition, Jennifer is responsible for GM’s Service Operations in North America and South America, which includes Brand Quality, Field Action Execution, Field Service Engineering, Export Operations Aftersales, Warranty Administration, Labor Time, Warranty Administration, Technical Training and Service Special Tools. These deliverables support GM’s customers globally.   

Jennifer has over 25 years of experience at GM including roles in Manufacturing Engineering, Manufacturing & Labor Operations, Vehicle Engineering, Vehicle Program Management, and Customer Care & Aftersales. Jennifer has extensive global experience through international assignments in Germany, South Korea, and China. She has passionately supported GM’s Zero Emissions Vision as vehicle line director Spark EV, chief engineer Bolt EV, chief engineer Bolt EUV and chief engineer Blazer EV.   

Jennifer supports culture and talent as a member in GM’s Women’s Advisory Board and executive champion for GM’s Latino Network Warren Chapter. In addition, she serves as a member of the I-CAR Board of Directors.   

Jennifer is a 30-year member of SAE beginning as a team member for Marquette University’s Formula SAE Team, A World in Motion 10-year volunteer and SAE Detroit Section Chair. In addition, she has sustained an SAE Foundation scholarship recognizing excellence in STEM education and service to others. Jennifer holds a bachelor’s degree in Mechanical Engineering from Marquette University and master’s degree in Engineering from Purdue University.